Overview
You have analyzed the current financial records of your organization and
evaluated whether the operational plan aligns with key performance
indicators of the finance department.
Now, your CEO wants you to present to senior management how your
department (or any individual department) can contribute to the financial
success of the organization.
Prompt
Analyze Uber’s financial success and present your findings to senior
management. In your findings, you will identify financial key performance
indicators, industry financial benchmarks, and accounting guidelines
related to Uber. Review the Uber Case Study provided in the textbook,
and review the additional information related to Uber provided.
1. Review the Uber Case Study provided in the textbook.
• Critical Thinking Case: Uber: Riding the Gig Economy
2. Review the following additional information related to Uber.
• Investor information for Uber balanced scorecard/financial:
In the annual report, review Uber’s balance sheet, income
statement, and cash flow statement.
• Uber: Corporate social responsibility (CSR) and
environment, social, governance (ESG) metrics
3. Create a presentation for your CEO and senior management,
discussing the following key criteria:
• Identify the financial key performance indicators of Uber’s
success.
• Analyze how different functional areas, departments, or
both of Uber contribute to its overall financial success.
?
?
?
What common industry financial benchmarks should
Uber consider in developing its strategies to grow the
business?
Which financial benchmark can Uber adopt to
measure its performance and increase its industry
attractiveness? Use Porter’s five forces to support
your answer.
Are there any critical elements of accounting
guidelines that will be crucial for Uber to meet?
Explain your reasoning.
What to Submit
Using PowerPoint, create a presentation that is 5 to 7 slides in length, and
include references cited in APA format.
https://education.wiley.com/content/Schermerhorn_Management_14e/media/simulations/cases/case8.
html
https://investor.uber.com/financials/default.aspx
https://www.csrhub.com/CSR_and_sustainability_information/Uber